Understanding the generation gap in giving

We recently conducted a UK-wide survey of over 1,000 people to get a snapshot of the nation's giving habits when it comes to charitable behaviours, the channels available to them, and their donation preferences.

We reveal the findings of the survey in our latest report - 'Understanding the generation gap in giving' - which suggests that charities are not doing enough to engage younger donors, who are not cash-reliant, but instead are digital natives.

Traditional giving methods fail to resonate with this mobile-first social media focussed audience and a one-size-fits-all approach is no longer the answer. Charities need to adopt a more flexible donation strategy that encompasses different age groups and subsequent behaviours to ultimately ensure repeat donations for their cause.

Download our latest report today to find out more.



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